'Instagram-ability" | Budget Car Rental

With millions of photos and videos shared daily across social media, there is no doubt that producing that perfect shot for Instagram has become a huge factor for consideration when planning holiday destinations. In fact, it’s been revealed that one in three Australians are now active on Instagram.

A survey by leading car rental provider Budget Australia, has today identified that one of the top five reasons Aussies choose a holiday destination is based on how good it looks on social media.

The research delved into what factors are important to Aussies when selecting their next holiday destination. Whilst the strongest reasons were expected; whether the destination offers them an escape from their everyday lives (56%), the safety of the destination (53%), the weather (50%), and the price (43%); it was surprising to see that the reliance on how photogenic a destination is for social media is now impacting travellers destination choices (38%).

With one of the most diverse landscapes in the world, Australia has become the perfect country to visit for travellers to capture great content. To help adventurous travellers plan their next holiday destination, Budget Australia has shared the most instagrammable places to visit in Australia:


Budget Australia’s 10 Most Instagrammable Places in Australia

1. Uluru (Ayers Rock), Northern Territory

At 348 metres high, Uluru is considered one of the world's largest monoliths, towering over the surrounding landscape and some 550 million years old. Made of sandstone, Uluru is often referred to as the heart of the 'Red Centre' and is one of Australia's most recognisable landmarks.


2. Pink Salt Lake, Esperance, Western Australia

Lake Hillier on Middle Island in Western Australia’s Recherche Archipelago, lies about 130 kilometres (70 miles) from Esperance, or an eight-hour drive from Perth. It's a surreal sight; the pink lake neighbours the dark blue waters of the Indian Ocean, with a strip of lush green forest acting as a barrier.


3. Twilight Bay (Beach), Esperance, Western Australia

The beach is composed of fine white sand, which combine with lower waves averaging one metre, to produce a wide, flat beach and continuous shallow bar. Gently rounded granite cliffs and the deepening blue ocean make this area of coastline one of Australia's most scenic beaches.


4. Ellery Creek Big Hole, Northern Territory

Ellery Creek is one of the most popular and picturesque camping, walking, swimming and picnic spots. The spectacular waterhole is surrounded by high red cliffs and sandy strolls along the creek.


5. Bondi Icebergs Pool, Bondi Beach, Sydney

No trip to Sydney is complete without a visit to the world-famous Bondi Icebergs Pool. Perched on rocks against a backdrop of ocean and crashing surf, it’s a fair bet that this is the most photographed ocean pool in existence, one that has become an international social media star. A go-to for locals and visitors to Australia’s most famous beach, the fifty-metre saltwater pool has been a landmark for decades.


6. MacKenzie Falls, Grampians National Park, Victoria

The iconic and spectacular MacKenzie Falls is a must do for all visitors. MacKenzie Falls is one of the largest waterfalls in Victoria. Flowing all year round, the falls sees water cascade over huge cliffs into a deep pool, sending fine sprays of rainbow mist high into the air above a stunning gorge.


7. Rottnest Island, Perth

Enjoy a relaxing and family-friendly island holiday just off the coast of Western Australia, in Rottnest Island. Kick back on soft sand beaches, see abundant marine life and meet the happiest little animal on earth, all on Rottnest Island.


8. Sydney Opera House, Sydney

The Sydney Opera House is a multi-venue performing arts centre at Sydney Harbour in Sydney, New South Wales, Australia. It is one of the 20th century's most famous and distinctive buildings.


9. Cape Byron Lighthouse, Byron Bay, New South Wales

Perched high above Byron Bay's glorious coastline, historic Cape Byron lighthouse was constructed on this rugged headland in 1901. Its landmark 22m high white tower houses the light that still illuminates the bay of an evening.


10. Fairy Pool, Noosa Heads National Park, Queensland

The Fairy Pools in Noosa National park is a hidden gem. If you are tired of beaching around, then this is a great change for you to enjoy splashing in this natural wonder.  You can easily float in the crystal-clear water with the most beautiful ocean views in Noosa.


“There’s so much of our expansive, beautiful country that goes unexplored,” says Tom Mooney, Managing Director – Pacific, Avis Budget Group. “At Budget Australia, we’re excited to help value-savvy Aussies get out and explore the best our diverse country has to offer and giving them the best opportunities to capture Instagram-worthy images!”